eCommerce Consultant and Strategist (with ~10 years of experience) specialising in digital growth, replatforming, redesign and international expansion. Experienced in leading end-to-end delivery across discovery and requirements definition, tech stack and platform selection, UX and UI direction, and post-launch optimisation.

Focus areas include strategy retainers, roadmap definition, loyalty and retention programmes, experimentation planning and feature prioritisation. Combines commercial insight, technical fluency and UX thinking to improve customer experience, increase customer lifetime value and drive sustainable revenue growth.